Hello. My name is Marie-Ève Lehoux. It's my third year studying in Business Management. My glossary will be for every who want to improve their knowledge for words in the business field. To create this glossary, I used of words that I deemed relevant in the example on www.labodanglais.com and I completed it all with research Google by selecting French management words and acronyms learned in our administrative technique. I hope readers will learn new English terms from reading my glossary because, in my opinion, everything that concerns the business world use very technical terms. There are precise words to be used to be most professional and ensure a good understanding between companies or with clients. This glossary allows introducing to concepts in the administrative field that is very important to master in order to have a better expertise in the English language of business. Happy reading everyone!
Actively managed funds
Phrase
An actively managed ETF is a form of exchange-traded fund that has a manager or team making decisions on the underlying portfolio allocation, otherwise not adhering to a passive investment strategy.
Example: Our manager wants to increase actively managed funds.
fr: Fonds à gestion active
AIDA
Acronym
An acronym used in sales that stands for Attention, Interest, Desire, Action. They are the four steps of purchase funnel wherein customers travel from awareness to purchase.
• Attention – The consumer becomes aware of a category, product or brand (usually through advertising).
• Interest – The consumer becomes interested in learning about brand benefits & how the brand fits with a lifestyle.
• Desire – The consumer develops a favorable disposition towards the brand.
• Action – The consumer forms a purchase intention, shops around, engages in trial or makes a purchase.
Example: To be effective the marketing communications should follow the AIDA model.
fr: AIDA
BANT
Acronym
An acronym used in sales. Stands for Budget, Authority, Need and Timeline, and it's a framework that can be used to determine how qualified a lead is to work with your company and determine which leads should be prioritized.
• B = Budget: Determines whether your prospect has a budget for what you're selling.
• A = Authority: Determines whether your prospect has the authority to make a purchasing decision.
• N = Need: Determines whether there's a business need for what you're selling.
• T = Timeline: Determines the time frame for implementation.
Example: Don't forget, use the B.A.N.T method to properly target and prioritize the importance of your customers and prospects!
fr: La méthode BANT
Business-to-business
Noun
Business-to-business (B2B) is a form of transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer. Business-to-business refers to business that is conducted between companies, rather than between a company and individual consumer.
Example: The application of collaboration in this company is the B2B (business to business) collaboration.
fr: Entreprise à entreprise
Business-to-consumer
Noun
The term business-to-consumer (B2C) refers to the process of selling products and services directly between a business and consumers who are the end users of its products or services.
Example: "Our B2C marketing strategy targets new moms."
fr: Entreprise à consommateur
Buyer persona
Noun
A buyer persona is a detailed description of someone who represents your target audience. This is not a real customer, but a fictional person who embodies the characteristics of your best potential customers. You'll give this customer persona a name, demographic details, interests, and behavioral traits.
Example: Our buyer persona is Monique, 54 years old, and she likes to go on a trip.
fr: Personnalité de l'acheteur
Cash flow
Noun
The total amount of money being transferred into and out of a business, especially as affecting liquidity.
Example: When there is an inadequate cash flow, the company's situation is very difficult, close to bankruptcy.
fr: Des flux de trésorerie
Closed-won
Expression
When a sales rep closes a deal in which the buyer purchases the product or service.
Example: My best salesperson closed-won a very big deal.
fr: conclure-réussir (fermé-gagné)
Cold call
Noun
Cold call occurs when a sales rep makes an unsolicited call on someone. To make first contact by phone or in person, in an attempt to sell goods or services.
Example: "Severe new regulations against cold calling."
fr: Appel à froid. (Prospection)
Complaint
Noun
A statement that a situation is unsatisfactory or unacceptable.
Example: The customer fills a complaint about the quality of the products.
fr: Plainte
Customer Relationship Management (CRM)
Phrase
Customer Relationship Management brings together all the techniques used to optimize the relations between a company, its customers and its prospects. Technology and specialized software are essential for good management.
Example: We have implemented a new system of (CRM) Customer Relationship Management in business to increase loyalty and improve prospecting.
fr: Gestion de la relation client (GRC)
Decision maker
Noun
A person who makes important decisions.
Example: If the weaknesses significantly lower its performance, decision-maker must consider actions to overcome the weakness.
fr: Décideur
Discovery call
Noun
A sale discovery call is the first call sales reps make after connecting with a potential customer. It’s a crucial step in B2B prospecting because it determines your further stages of the sales process.
Example: A discovery call can help you reach an ideal buyer.
fr: Appel découverte
E-commerce
Noun
Commercial transactions conducted electronically on the internet.
Example: E-commerce increases sales and facilitates its distribution, even internationally.
fr: Commerce électronique
Layout
Noun
The way in which the parts of something are arranged or laid out.
Example: I need to review the layout of my store.
fr: Disposition
Margin
Noun
An amount by which a thing is won or falls short.
Example: I must keep a margin of 25%.
fr: Marge
Quota
Noun
A fixed share of something that a person or group is entitled to receive or is bound to contribute.
Example: I cannot exceed this quota.
fr: Quota
Survey
Noun
A survey is a research method used for collecting data from a predefined group of respondents to gain information and insights into various topics of interest.
Example: A survey could be carried out to identify the level of possible resistance as well as the expectations of the employees.
fr: Questionnaire
Tenders
Noun
A tender is an invitation to bid for a project or accept a formal offer such as a takeover bid. Tendering usually refers to the process whereby governments and financial institutions invite bids for large projects that must be submitted within a finite deadline.
Example: Here is the call for tenders that I want to publish.
fr: appels d'offres
Value Proposition
Noun
A value proposition is a statement that answers the 'why' someone should do business with you. It should convince a potential customer why your service or product will be of more value to them than similar offerings from your competition.
Example: By developing a sustainable strategy, differentiated offering is vital as customers can see the distinct value proposition as superior to alternatives.
